Way To Play
Waytoplay is a Dutch company founded by Sybren Jelles, a graphic and industrial designer and entrepreneur. In 2003 Sybren developed his first flexible road as a present for his son Joe.
"Wow, what a cool birthday gift, Super Dad!" Said Joe. And that is how the big Waytoplay journey started. It still took some time before the first flexible road reached its first customer but the waiting was for sure worth it.
In 2012 Sybren started a pilot project and within two years he sold hundreds of WayToPlay sets to his early adopters, customers who had a keen eye for a unique and timeless toy.